We have created a FREE CD Audio Book that outlines our complete 2 day Mortgage Broker course.
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In our California classes, we start teaching those brokering strategies which really work in real world. We explore many new and innovative ways to market you as a mortgage broker, but with THE sub-prime fallout and property values falling like a rock, we all need something to give us that edge.
As THE mortgage space becomes more competitive, Brokers are increasingly looking for differentiators. Realizing this trend, Mortgage Coach has added functionality to help the originator better assist the borrower and act more as a financial planner and less as a broker.
In my classes, we discuss the importance of "finding your niche." I would like to review a plan I published previously, but since I have gotten so many requests for it recently, I thought it would bear repeating.
The only way for mortgage brokers to originate more loans is to meet more people that want to originate a loan. Since only 4% to 5% of the people you might meet today, in a restaurant, want to originate a loan, today, I don't recommend going to a restaurant to pick up leads. Instead, you've got to go where the leads are. People don't want to get a mortgage. But, they have been dreaming about doing "it."
